Meet the Team

Valeria Rodríguez-Codina
Felgueras

Founder

With a career spanning global partnerships and senior leadership roles in two international nonprofits, Valeria has consistently built meaningful, purpose‑driven connections.

she brings seasoned expertise and a renewed, nature‑based leadership lens to The Rooting.

Laura Fernández

Business Development and Partnerships

Laura's passion for connecting people and ideas has helped grow The Rooting's network, building meaningful partnerships across the tourism and corporate sectors. But she doesn't stop there…Laura’s currently pursuing a Dual Degree in Management at ESCP Business School and Universidad Carlos III in Madrid. Whether she's traveling, studying, or forging new connections, Laura is always on the move.

Lulu Faragó

Partner Relations Coordinator

Always on the hunt for the next hidden gem, Lulu is the friendly face behind our partner relations. She keeps in close contact with our hotels, travel agencies, and collaborators, making sure every stay lives up to our luxury standards. When she’s not building partnerships, she’s studying Behavior and Social Sciences at IE University.

Marketing & Communications Coordinator

Ally Barnes

Fresh off earning her Master’s in Marketing from EAE Business School, Ally is the creative force behind our branding and communications, always searching for a new way to bring our story to life.